This shirt might already be familiar to many Kagay-anons. We have been seeing it around Cagayan de Oro.
Printed in bold and colorful letters, what I am referring to is the Higalaay Kagay-an Festival 2014 T-shirt. Wearing it is not just for the sake of joining the fiesta celebration. It has a deeper purpose.
According to Sean Oliver P. Moreno, one of the brains behind this shirt campaign, wearing the Higalaay T-shirt will feed thousands of starving Kagay-anons especially the children. While those who have the money are busy with parties and events, one can not just ignore the empty handed… the needy. All the earnings of this shirt will go to the less fortunate kids so that somehow they will feel the spirit of the city fiesta.
Moreover, the Higalaay shirt is also a statement. Wearing it is a tangible proof that you are proud of your hometown. It will also spread the sincere message to the rest of the country and even to the world that Cagayan de Oro is a wonderful city not just because of its beautiful attractions and world class adventure spots but it has locals who are united, that the Kagay-anons help each other for the common good.
Lastly, exciting prizes awaits to those who buy and wear the Higalaay shirt. Just take a selfie and post it on Facebook using the hashtag HigalaayCDO, SmartKagayan, and SmartLiveAllOut. For further instructions, check the mechanics below.
The Higalaay shirt is available for only P250 at Centrio, SM City Cagayan de Oro, Mesa Filipino Moderne Cuisine or contact 09174678935.
Photo credits to the owners