A national news outlet has confirmed that the 2nd SM Mall in the city, code named SM CDO2 Premier will have an IMAX theater. This comes after the announcement that all SM Entertainment units, including the West Avenue Theaters Corp (WATC) to be merged into SM Lifestyle Entertainment Inc. (SMLEI). SMLEI will now be the arm that will bring IMAX to CDO.
SOME allied businesses of SM Prime Holdings Inc. (SMPHI) have been integrated into its theater arm to provide customers a complete lifestyle experience of entertainment, leisure and enjoyment, its top executive said.
In addition to existing eight Directors Club in four SM malls—Megamall, SM BF Parañaque, SM MOA and SM Aura—Tejerero said they are also putting up 10 to 15 more branches in SM North Edsa, SM Fairview, SM Southmall and SM San Lazaro within the year; while the eighth IMAX Theater is expected in the soon-to-open SM Cagayan de Oro next year, he added.
This is good news, especially for Kagay-anons (like me!) thirsting for the IMAX Experience. And a fine tidbit to add, they have mentioned that the cinema will open “next year.” What could this possibly mean? This is indeed an exciting time for Kagay-anons! 😀