Are SMART ads really smart?

Here is a photo of our very own Laguindingan Airport wrapped with advertisement of Smart. Ironically, I don’t find it smart. It has ruined the aesthetic value of our airport.

Smart is not contented with the jet bridges. They have not spared the windows of the departure area. I have seen airport ads in other countries but not on windows of passengers’ waiting lounges.

A photo below shows Laguindingan Airport with no smart ads. Now, which one looks better?

Philippine airports have transformed into giant billboards. I hope CAAP will look into this.

Photos by masterhead789 and Vincent Tom Udasco