After it opened its door in 2005, KIA Cagayan de Oro has been through insurmountable achievements. And just last Friday, they have reached another important milestone as they launched their new Global Space Identity Showroom (GSI).
It all started with a cocktail party followed by the ribbon cutting led by CDO Mayor Elect Oscar Moreno and Ginia Domingo, the president of Columbian Autocars Corporation. All the invited guests then proceeded inside the newly renovated showroom where the final blessing was held. After the blessing, the program followed. Elected Mayor Moreno delivered his privilege speech and emphasized the significant role of Cagayan de Oro to Mindanao’s robust economy. He said that CDO’s location makes it the most strategic city in the island, the melting pot of Mindanao. That answers why CDO has the most number of car dealerships in this part of the Philippines today.
Global Space Identity
What does Global Space Identity means? This was explained by Ms. Ginia Domingo during her speech. The Global Space Identity (Global SI) of Kia Motors Corporation (KMC) is the universal standard of all KIA dealership facilities around the world. GSI showrooms have a layout designed to have a consistent look and feel of the KIA brand to their customers who visit any local KIA dealer. In other words, it sets the identity that is uniquely KIA Motors.
From the exterior down to the interior’s floor tiles, GSI has a global standard set for its showrooms. For the new GSI, the exterior should have a signage in red cube while the interior layout is based on a drift line concept which separates the display area from the consultation area. Also found is the KIA Tower sign with the logo in red chrome. KIA CDO is the first in Mindanao to use the KIA logo in red chrome and the second in the Philippines. The old logo was in white chrome. This makes KIA CDO showroom appears more advanced and fresh compared to its sister showrooms in Mindanao.
The highlight of the event was the unveiling of the newest member of the KIA family, the all new KIA Carens. It is a multi purpose vehicle well suited for people with large families as it can accomodate more passengers. Its features will be discussed in a separate article
It was indeed a special evening for KIA CDO. A dinner buffet was served to all invited guests. The award winning Mindanao Ultimate Mixed Martial Arts and TV 5 Talentadong Pinoy Winner Rust Quintana of Apoy CDO entertained everybody with their stunts. The night ended with the raffle draw in which exciting giveaways were given to the lucky few.